Our mission at K'pure is to share our love and passion for all-natural, non-toxic and cruelty-free products with everyone. We believe that what you put on your body is just as important as what you put in your body, and that all natural can be just as effective, if not more effective, than the usual commercially produced products. All of our products are cruelty-free! Animal testing is never ok and we test only on willing human participants. We are also Leaping Bunny certified as a cruelty-free company! We only use the highest quality, non-toxic and natural ingredients. Our essential oils are pure and certified organic.